" subheadline="<span class="btArticleDate">March 16, 2017</span><span class="btArticleAuthor"><a href="https://www.indinero.com/blog/author/tracey-wallace" class="btArticleAuthorURL">by Tracey Wallace</a></span>" font="" font_weight="" font_size="" color_scheme="" color="" align="" url="" target="_self" html_tag="h1" size="large" dash="bottom" el_id="" el_class="" el_style="" supertitle_position=""]


In a recent BigCommerce survey of small to medium businesses (SMBs), 90% reported that they expect to grow in 2017. Almost half of them (48%) expect to grow more than 25%.

That’s some serious optimism for SMBs who have been struggling over the past few years to stay abreast of new online marketing tactics and channels.


But in 2017, small business merchants are finally getting their feet under them––and understanding the importance of multi-channel retail and customer experience across the board.


How do we know? Because SMBs have zeroed in on proven tactics as their preferred methods to drive revenue.


The below figures highlight the percentage of SMBs surveyed that believe each online channel or tactic will be a primary driver of revenue growth in 2017.

  • Social advertising: 51%
  • SEO improvement: 46.28%
  • Email marketing: 40.27%
  • Site re-design: 31.98%
  • Google Shopping: 24.86%
  • Selling on Amazon: 19.46%
  • Influencer marketing: 16.57%
  • Selling on eBay: 15.22%


From paid social ads on Facebook and Instagram (by far the most popular advertising channels amongst SMBs) to site re-design and SEO, small businesses are getting smarter about which channels drive revenue –– and deserve their focus –– and which to let fall by the wayside. Hint: VR and chat bots aren’t of much interest to this crowd.


Follow this graphic to see how SMBs expect to grow in 2017:



Growing your business means investing time and money, both of which tend to be limited resources for startups and SMBs. While we don’t have a guide that holds the secret for adding more time in the day, we do have The Founder’s Guide to Fundraising which brings tales from the fundraising trail and insider financial knowledge to the greater startup community.


by Tracey Wallace

Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is featured in publications, such as Forbes, Entrepreneur, and Mashable along with BigCommerce partners like HubSpot and Square.