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3 Essential SaaS Metrics to Exceed Investor Expectations

Posted by Celene Robert to Startup Tips, Funding, Business, Accounting

 

If you run a Software as a Service (SaaS) company—that is, if you provide licensed software via the cloud—I have some good news for you. SaaS is on track to reach a public market value of $76 billion in 2020.


Let me put that number into perspective. In 2016, the SaaS public market was worth $38.5 billion. We’re talking about an already-booming industry with the power to nearly double in size in just four years.


Which leads me to my other piece of good news: SaaS companies present enormous opportunities for investors. But you probably knew that. Maybe you have a few investors on board and engaged in a funding round right now.


In any case, I’m here to help you attract investors and consistently exceed their expectations. The key, much like that $76 billion figure above, lies in the numbers. Take a look at a few essential metrics investors pay close attention to when evaluating your company’s performance:

5 Ways Bad Financial Data Can Cost You During Funding

Posted by Celene Robert to Business Advice, Mergers & Acquisitions, Investment, Funding


 

If there’s one four-letter word on the mind of every investor, it’s “risk.”


While virtually all investment opportunities involve some level of uncertainty, the people and organizations who eventually invest in your company—be they bank lenders, venture capitalists, or your friends and family—are the ones who are confident they have minimized their risk. Sure, they want to feel excited about an opportunity, but what they’re ultimately looking for is a safe bet.


How can you ensure that the company you’ve built poses the least amount of risk to investors possible? The answer is in your books.

Startup Spotlight on Moozicore: How inDinero Helped One Startup Bring its Digital Jukebox to the U.S.

Posted by Celene Robert to Startup Tips, Accounting, Funding, Business Advice, Case Studies, Customer Spotlight

When was the last time you were at the gym, and cringe-worthy music completely distracted you from your workout? Or worse, while enjoying celebratory drinks out with friends, has gloomy background music brought down the atmosphere? Music is the social glue that binds us together, and yet in public spaces, we’re exposed to music we don’t like and no ability to change it.


Polish entrepreneurs Hubert Kawicki and Adam Krzak created a digital jukebox, Moozicore, to allow you to create your ultimate playlist at gyms, restaurants, or clubs directly from your phone. Giving the power back to the people, it starts at only 50¢ a song.

Which Financial Professionals Do You Need as Fundraising Consultants for Your Startup?

Posted by Celene Robert to Startup Tips, Accounting, Funding, Business Advice

“You have to spend money to make money.” The familiar business adage is perhaps nowhere more true than when it comes to fundraising. From researching VC firms to developing the pitch deck to buying that carbon fiber bike and lycra suit for cycling-based networking, finding investors is an investment in and of itself.


With the right team of financial professionals, however, you can minimize your upfront expenses and maximize your fundraising ROI (or is that ROIOI?). Whether strategizing with you as a co-pilot or merely taking some responsibilities off your plate, bookkeepers, accountants, controllers, and CFOs all play major roles in your startup’s fundraising success.

Prepping for Your First Investor Meeting? Do These 4 Things to Build a Strong Business Foundation for Receiving Funding

Posted by Melissa Hollis to Startup Tips, Funding, Business, Investment, Accounting

There are many articles out there that provide a wide array of lofty advice about fundraising. Some of the groundbreaking tips in those articles may cause you to rethink minor details such as the order of the slides in your deck or even something as major as your go-to-market strategy. This is not one of those articles, but we do have an ebook full of stories that are sure to inspire here.

Navigating the Financial Waters of a Friends and Family Funding Round

Posted by Melissa Hollis to Investment, Business Advice, Business, Funding

Early in his company’s history, entrepreneur Greg Vetter achieved a seemingly impossible feat: he convinced Whole Foods to distribute his family’s line of salad dressings on a national level.

Although the green light from Whole Foods provided an incredible opportunity, Greg knew it meant he needed capital—fast. So, he liquidated his and his wife’s 401(k)s, maxed out his credit cards, and even used his parents’ home as collateral to secure a bank loan. Then, he raised an additional $1 million from about 30 friends and family members.

5 Small Business Trends to Work Into Your 2018 Plans

Posted by Meredith Wood to Budgeting, Business, Business Advice, Accounting, Startup Tips, Funding

Small businesses must transform themselves to keep up with ever-changing technologies moving the world forward. It’s vital to their success in a competitive business landscape, and it’s also crucial to the success of the greater economy. According to the Small Business Administration, small businesses accounted for 63% of net new jobs from 1993 to 2013.


With that said, small companies can get a step ahead of the game by budgeting to take advantage of changes in their industries. Here are five small business trends that will make a splash in 2018.

Meet Ross Blankenship, Managing Partner & CEO at Angel Kings

Posted by Melissa Hollis to Funding, Webinars

Ross D. Blankenship is an expert venture capitalist, 6x best-selling author on investing, and angel investor in America's top startups. As an entrepreneur, Ross founded several successful companies in industries such as biotechnology, cybersecurity, and online e-commerce.

Need To Finance a Startup? Start By Building Up Your Credit

Posted by Anastasia Ivanov to Funding

Nothing is more frustrating than knowing you’ve got a million dollar idea and not one dollar to put into it. But this is a common situation in today’s world. Many people barely have enough money to pay their monthly bills, much less finance a brand new company.

5 Accounting Problems That Can Sink Your Funding Round

Posted by Molly Otter to Funding, Investment, Startup Tips, Business Advice, Accounting, Taxes

You’re a startup CEO. You’re running your business fast and lean. Getting your company’s financials cleaned up and organized is on your to-do list, but so are a thousand other things. You’ll get around to it—just as soon as you secure the loan that will help you scale up.


I hate to break it to you, but as long as your financials are a mess, that funding is going to stay forever out of your reach. At Lighter Capital, we field a lot of loan applications, and the number one reason we reject potential borrowers is that the entrepreneur is unable to produce financials. And we’re not the only ones who feel this way.