This is the first of hopefully many reader mailbag posts to come. For the past few years, I’ve been receiving reader questions on growing a startup through my personal blog, but haven’t typically published them for others to read. If you have any question about how to grow a startup, just send it my way at email@example.com and I’ll answer them on the blog.
“I was reading Forbes (polish issue – January 2011) and found few words about you in article. My question is, how to gain these first people/audience to your service/website? In your case it is even harder because we are talking about small businesses.”
– Jack from Poland
Growing a Startup: Year 1
Fast forward a year later to our public launch in June 2011: We launched on a few technology blogs (TechCrunch, Mashable, VentureBeat, WebWorkerDaily, ReadWriteWeb, etc…) just by sending reporters a few paragraphs describing our company. I only knew the Mashable writer, and I got in touch with the other writers via a cold email.
The key to getting a response was giving each reporter a unique angle to write about. Some choose to write about us as a “fresh Y Combinator” startup, others choose to talk about the young age of the founding team. Our favorite reporters talk about how our startup is solving an important problem that hasn’t yet been tackled.
Continued Startup Growth
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