They’re the two words that can make or break a deal with an investor—the two words that cause even the most seasoned entrepreneurs to grimace:
Make no mistake: due diligence can be stressful. But amidst all the fun and exciting parts of attracting investors to your business—innovating, creating a brand, traveling, pitching ideas, forging new connections—due diligence is always a necessary step. It’s how you build trust with investors. It’s where you show your work.