Ash Roy has been creating podcast featuring entrepreneurs on missions to support other entrepreneurs.
In this episode he speaks with indinero co-founder and CEO, Jessica Mah about her financial secrets to growing the company by over 2,000% in just 3 years. They specifically drill down down into content: absorbing content and processing content, but also creating it and tapping into what resonates with entrepreneurs as only a fellow entrepreneur can.
This podcast recording and blog post were recently featured on Ash’s website, ProductiveInsights.com.
Listen and enjoy!
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Key Points (Timestamps)
- 00:48 — Intro and overview
- 01:31 — Why financial reporting is critical to business profitability?
- 01:51 — Accounting & Tax are intimidating to lots of businesses.
- 03:22 — Businesses often focus on revenue and not in profit.
- 03:58 — Online business are often obsessed with revenue at the expense of profit.
- 04:33 — InDinero can give business owner overview on their cash flow, profitability, revenue.
- 05:50 — Jessica Mah’s mindset when she develops content around InDinero?
- 07:00 — Storytelling is an important part of Jessica Mah’s content creation process
- 08:46 — The biggest challenges businesses face when getting finances in order
- 10:45 — Businesses don’t spend enough time on their forecasting mapping out their cash position and profit for, 24 months, or 36 months.
- 12:37 — The plan is going to change but the act of planning helps you to figure out how to run your business better.
- 15:15 — When you create a plan you get to know what you don’t know
- 16:46 — Action steps to get your financial planning in order
- 18:01 — Jessica Mah’s advice for solo entrepreneurs who are looking to get started with the financial planning cycle
- 19:10 — How to use your hourly rate as a benchmark to delegate tasks to your employees
- 20:19 — Jessica Mah’s favorite books that have had a great impact on her.
- 22:40 — Jessica Mah’s think weeks where she blocks off entire weeks to just read books!
- 25:03 — How context switching affects productivity in a massive way
- 26:49 — Jessica Mah featured in cover profile of INC Magazine for September 2015 issue.
- 28:35 — What is the biggest key action point?
Resources Mentioned
Books Mentioned
Related / Mentioned Podcast Episodes:
- 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle
- 011. Dan Norris – Startups explained and how to start your own startup (Part 1)
- 018. How To Build An EIGHT figure business – With Buck Rizvi
- 022. $50 Million and Counting …. With Ed O’Keefe
- 048. John Logar On How To Use High Value Consulting To Increase Profitability
- 050. James Schramko On Frameworks For Business Profitability And Lifestyle
- 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six
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