What is a Pitch Deck?

  • Startup

Definition

A pitch deck is a concise presentation designed to outline a business idea, product or service. Entrepreneurs use it to communicate key concepts, market opportunity and growth strategy to investors, partners or clients.

Main Components

Typical slides cover problem statement, solution overview, business model, market analysis, competitive landscape, product roadmap, financial projections and team background. Each component delivers essential information in a clear, visually appealing format.

Audience and Usage

Startups often share pitch decks during funding rounds, demo days or one-on-one meetings with venture capitalists. Established companies may use them to support sales proposals or strategic partnerships. The goal is to spark interest and secure follow-up conversations.

Benefits

A well-crafted pitch deck helps presenters stay focused, highlights core value propositions and builds credibility. Visual elements such as charts, infographics and concise bullet points make complex data easy to digest. By combining storytelling with facts, a pitch deck maximizes the chance of winning support and investment.

R&D Offer Quiz

Step 1 of 3

Answer to find out if you're eligible for R&D tax credits.

Do the activities performed relate to a new or improved business component’s function, performance, reliability, quality, or composition?(Required)
For Example: A mid-sized packaging company develops a slightly modified cardboard box design to improve its stacking strength (reliability) for warehouse storage, involving minor adjustments to the corrugation pattern to reduce collapse under standard weight loads.
Is your company trying to discover information to eliminate uncertainty concerning the capability or method for developing or improving a business component?(Required)
For Example: A furniture manufacturer investigates whether a cheaper wood adhesive can hold joints as effectively as the current one during assembly, testing bond strength to resolve doubts about its capability in standard production lines.
Do the activities performed constitute a process of experimentation?(Required)
For Example: An auto parts supplier runs a series of bench tests on different lubricant formulations to find one that reduces friction in engine bearings more effectively, systematically comparing wear rates over simulated operating cycles.