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What Investors Really Want to See for a Series A Funding Round

Posted by Elise Fajen to inDinero Academy, Business Advice

Photo of business executives at a long table illustrates post on financial reports for series A funding

As someone who spends all day, every day, listening to entrepreneurs share the challenges they face, I’ve learned a few things: Every business may be unique, but business owners have a lot in common.

Lately, I’ve been hearing a lot of anxiety from founders of SaaS companies and other rapidly growing startups as they approach their series A fundraising round.

The Internet is full of great advice for approaching a series A funding round. Most of them emphasize a few basic points:

  1. Have a marketable product or service and paying customers; prove your business is viable.
  2. Be coachable; arrogant founders who think they have all the answers are off-putting to experienced VCs and investors.
  3. Have a kick-ass marketing plan so investors see that you understand the market and know how to grow your customer base.
  4. Be prepared to offer a seat on your board. Some investors want to be heavily involved in a company’s operations; others don’t.
  5. Adopt GAAP accounting.

All of this is true, but if you’re involved in mentorship or networking groups (which all of us should be, right?) you’ve probably heard this before.

The founders I’m talking to are looking for more concrete information. Specifically:


What financial information will investors expect to see from companies during a series A funding round?

Fortunately, this is an area where inDinero has a lot of experience: We’ve been there and so have many of our clients. So we decided to make things transparent and put together a checklist so you can be financially prepared to meet investor expectations for a series A.

One less thing to worry about.

series a funding

About the author

Elise Fajen

After founding Wind-Blox in her freshman year of college, Elise has an obsession with all things entrepreneurial. She's an alumna of George Fox University and lover of all things covered in glitter. Get in touch with Elise today at or (503) 388- 3546.

Disclaimer: The inDinero blog provides general information about tax, accounting, and business-related topics. It is not intended to provide professional advice. Read more in our Terms of Use.