Founder of Amazon, Jeff Bezos, says, “We cannot be in survival mode. We have to be in growth mode.” Any business must be growing to survive and flourish, especially in its initial years. No matter how compelling your mission statement is, as a business, you have one prime purpose: Making money.
In every possible scenario, you need to spend at least some money to make money. Most business ventures fail soon after launch or midway, when they have flaws in their strategies, so making the right decisions about what your business prioritizes and invests in is the most crucial part of being a founder or CEO.
Unfortunately, you see thousands of admirable of businesses and entrepreneurs who waste initial capital or seed funding by plunging money in some business functions while underinvesting in the initiatives that would’ve moved the needle. The primary cause of businesses to flounder is improper or maverick investment strategies.
Here we look at proven and workable means on how to invest your capital for maximum business growth.