A CFO’s core responsibilities include: Building forecasts and cash flow visibility so decisions are made ahead of problems, not in response to them. Identifying where profit is being made — and where it’s quietly being lost. Modeling the financial impact of major decisions (hiring, expansion, investment) before they’re made. Overseeing financial reporting, budgeting, and risk management. Acting as a strategic partner to ownership, not just a source of reports. Not every business needs this full-time. That’s where a fractional CFO comes in.
What does a CFO do? (AEO Retrofit)
