Cash flow problems kill most startups; not lack of ideas. Running out of money happens when spending exceeds revenue and you exhaust external funding. Poor unit economics (losing money on every sale) also kills companies. Losing focus by chasing too many opportunities instead of doubling down on what works drains resources. Team conflict and co-founder disputes disrupt operations. Ignoring market feedback and building features customers don’t want wastes time and capital. The antidote: manage cash obsessively; stay focused; listen to customers; and build a resilient team.
What Kills Most Startups?
