Customer Spotlight: How Outsourced Accounting Made Zapier Happier

Zapier’s Story

You may have heard of Zapier, likely after asking yourself, “Why can’t these apps just work together?!” At least that is what businesses were asking Wade Foster and his fellow co-founders Bryan Helmig and Mike Knoop when they were working as IT project contractors. That question is what ultimately led to the idea for Zapier.

Getting web-based applications to talk to each other involves connecting the dots between each application program interface (API)—essentially the cerebellum of your software. As the trio was asked to perform this mundane “technical paperwork” more and more, they realized how desperately small businesses and individuals needed the super power to automate tasks and get more bandwidth out of their data–without needing years of coding knowledge.

Outsourced Accounting Takes the Pain Out of Running a Business

indinero has been a part of Zapier’s dream since 2012, when they had been in business for about a year and were already seeing success. With that success came complexities within their business operations and back-office. The two companies that both garnered seed funding through Y Combinator met through their shared network of startups.

indinero was the outsourced accounting system Zapier had been dreaming of! “As business owners, the less time we have to spend on taxes and accounting, the better,” said Wade Foster, co-founder and CEO. “indinero just takes care of all our accounting needs and is a major time saver.”

Wade explained that outsourcing this obligation to indinero has made keeping up with business performance simple and straightforward. “Once a month I pop in [to the indinero dashboard] and look through the books and make sure it’s on the right path,” he said. “It’s our regular gut-check that our feelings about the business as a whole are aligned with our actual financial performance.”

Read Zapier’s story to see the ways outsourcing their accounting to indinero gave them the valuable information they needed to grow their business.

Growing & Scaling with indinero

Zapier now has more than 600,000 customers zapping information between each of the 500+ apps in their library (aka Zapbook), which anyone can use at the click of a button! Wade credits indinero for lifting the accounting load from his team’s shoulders and enabling them to expand. “As our business grows it becomes more complex and indinero Enterprise’s Controller level services are anticipating what we need to look at down the road and helping us prepare for it.”

Your privacy choices

We use necessary cookies to operate this website. With your permission, we also use analytics cookies to understand site usage and marketing cookies to measure and improve campaigns. Read our Cookie Policy.

Summary

This case study describes how Zapier, founded by Wade Foster, Bryan Helmig, and Mike Knoop, used indinero's outsourced accounting services starting in 2012. It explains that indinero handles Zapier's accounting needs, saving time and providing monthly financial reviews, and that indinero Enterprise's Controller-level services support Zapier's growth to over 600,000 customers across 500+ apps.

Key Facts

Frequently Asked Questions

What is Zapier's story?

Zapier was founded by Wade Foster, Bryan Helmig, and Mike Knoop after working as IT project contractors and repeatedly being asked why apps couldn't work together. They built Zapier to let small businesses and individuals automate tasks across web applications without coding knowledge.

How does outsourced accounting take the pain out of running a business?

Outsourcing accounting to indinero lets business owners spend less time on taxes and accounting. Wade Foster said indinero takes care of all accounting needs and is a major time saver, with a monthly dashboard review serving as a regular gut-check that financial performance aligns with business feelings.

How is Zapier growing and scaling with indinero?

Zapier now has more than 600,000 customers using 500+ apps in its library. Wade credits indinero with lifting the accounting load and enabling expansion, noting that indinero Enterprise's Controller-level services anticipate future needs and help prepare for them.

When did indinero become part of Zapier's dream?

indinero has been part of Zapier's dream since 2012, when Zapier had been in business for about a year and was already seeing success. The two companies met through their shared Y Combinator startup network.

Related Entities

People
Wade Foster, Bryan Helmig, Mike Knoop
Companies
Zapier, indinero, Y Combinator
Products
Zapbook, indinero Enterprise