The days of burning cash for growth are dead. 

Indinero's SaaS Survival Guide will take you from cash crisis to capital efficiency. 

SaaS Decision Tree

Take Control of Your SaaS Cash Flow

When cash is tight and decisions are critical, guessing isn’t a strategy. This guide helps SaaS founders and finance leaders cut through the noise with a proven decision-making framework. Built from real-world SaaS scenarios, the Survival Guide links your key metrics—like burn multiple, CAC payback, and runway—to clear, pre-defined actions. Use it to reduce risk, preserve cash, and lead your company from uncertainty to capital efficiency.

 

Monitor what matters, act when it counts.

The guide includes specific thresholds and actions for the 5 metrics that determine SaaS survival.

Cash Runway – months until your cash runs out – with early warning triggers at 9, 6, and danger zones.


Burn Multiple – the amount of money it takes to generate a dollar of revenue – the efficiency metric that reveals sustainable growth.


CAC Payback Period – months until customer acquisition costs are recovered – your ROI timeline.


Customer Churn Rate – Percentage of customers lost – the product stickiness metric that predicts growth sustainability.


Lead Conversion Rate – ratio of leads that convert – your sales efficiency and leading CAC indicator.



What's Included?

Cash Flow Trough Analysis
Deep dive into the phenomenon that kills more SaaS companies than bad products—and how to navigate it
Burn Cap Implementation Guide
Step-by-step process for establishing cash guardrails that protect your runway
5 Critical Metrics Framework
The exact KPIs that determine SaaS survival, with  thresholds for healthy, caution, and danger zones
Weekly Review Process
Proven cadence for monitoring metrics before problems become fatal

 Decision Trigger Playbook
Pre-planned actions for each metric threshold—removing emotion from crisis management
Crisis Action Plans
Specific cost-cutting measures and revenue acceleration tactics for each danger scenario
Sample Dashboard Template
Ready-to-use KPI tracking system with real company examples and weekly monitoring guidelines
Quick-Win Cost Audit Checklist
Immediate expense reductions that preserve growth while extending runway
Download Now

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R&D Offer Quiz

Step 1 of 3

Answer to find out if you're eligible for R&D tax credits.

Do the activities performed relate to a new or improved business component’s function, performance, reliability, quality, or composition?(Required)
For Example: A mid-sized packaging company develops a slightly modified cardboard box design to improve its stacking strength (reliability) for warehouse storage, involving minor adjustments to the corrugation pattern to reduce collapse under standard weight loads.
Is your company trying to discover information to eliminate uncertainty concerning the capability or method for developing or improving a business component?(Required)
For Example: A furniture manufacturer investigates whether a cheaper wood adhesive can hold joints as effectively as the current one during assembly, testing bond strength to resolve doubts about its capability in standard production lines.
Do the activities performed constitute a process of experimentation?(Required)
For Example: An auto parts supplier runs a series of bench tests on different lubricant formulations to find one that reduces friction in engine bearings more effectively, systematically comparing wear rates over simulated operating cycles.