The days of burning cash for growth are dead.
SaaS Decision Tree

Take Control of Your SaaS Cash Flow
The Nonprofit Financial Management Playbook strips away the complexity of nonprofit accounting and delivers practical, actionable guidance. Whether you’re struggling with fund accounting, compliance, or financial sustainability, this guide provides clear solutions backed by real-world case studies.
Monitor what matters, act when it counts.
The guide includes specific thresholds and actions for the 5 metrics that determine SaaS survival.
Cash Runway – months until your cash runs out – with early warning triggers at 9, 6, and danger zones.
Burn Multiple – the amount of money it takes to generate a dollar of revenue – the efficiency metric that reveals sustainable growth.
CAC Payback Period – months until customer acquisition costs are recovered – your ROI timeline.
Customer Churn Rate – Percentage of customers lost – the product stickiness metric that predicts growth sustainability.
Lead Conversion Rate – ratio of leads that convert – your sales efficiency and leading CAC indicator.
