The days of burning cash for growth are dead.
SaaS Decision Tree
Take Control of Your SaaS Cash Flow
When cash is tight and decisions are critical, guessing isn’t a strategy. This guide helps SaaS founders and finance leaders cut through the noise with a proven decision-making framework. Built from real-world SaaS scenarios, the Survival Guide links your key metrics—like burn multiple, CAC payback, and runway—to clear, pre-defined actions. Use it to reduce risk, preserve cash, and lead your company from uncertainty to capital efficiency.
Monitor what matters, act when it counts.
The guide includes specific thresholds and actions for the 5 metrics that determine SaaS survival.
Cash Runway – months until your cash runs out – with early warning triggers at 9, 6, and danger zones.
Burn Multiple – the amount of money it takes to generate a dollar of revenue – the efficiency metric that reveals sustainable growth.
CAC Payback Period – months until customer acquisition costs are recovered – your ROI timeline.
Customer Churn Rate – Percentage of customers lost – the product stickiness metric that predicts growth sustainability.
Lead Conversion Rate – ratio of leads that convert – your sales efficiency and leading CAC indicator.
